SOCIAL v BUSINESS COMMUNICATION

Points of Difference • Social Business
• Communication
DEFINITION
• Communication occured in a social setting is called social communication.
• Communication that takes place in a business world for organising and administering business is called business communication.
NATURE
• Social communication is relaxed, informal and often friendly.
• Business communication is more formal and organised.
SCOPE
• Social communication takes place in a setting. It starts from the very begining of your life. As soon as you are born, you start communicating with the parents and relations around you. Social communication continues till your death. At the end of employment life, it becomes inevitable and integral part of your rest of the life.
• Business communication on the other hand, takes place in a business environment. So its scope of operations is narrower than that of social communication.
PURPOSE
• It is usually concerned with pleasantries.
• Its main purpose is getting things done by the reciever.
APPROACH IN CHANNEL USE
• In social communication, certain channel e.g. a telephone line is used as an instruments for having a chat.
• But in business communication a telephone is a way to convey information quickly and perhaps cheaply.
CONTENT
• Social letters are full of personal news and are informal in languages and styles.
• Business letters contain only essential factual information and are much shorter.
USE OF SLANG AND GRAMMAR
• Social communication is unhurried. It uses slang and expressions understood on by small groups and it does not follow grammatical sentence structures.
• Business communication is carefully planned. It uses no slang and it should be grammatical in its construction.
RIGIDITY
• Social communication follows no rigid structure. Its expressions are quite spontaneous.
• Business communication follows a planned layout rigidly. Its expressions are also quite planned and composed according to clear objective.