Definition & Characteristics of Services

Service: Services are a form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangale and do no result in the ownership of anything.
That means services is not physical form of product but intangle and it only indicates the activities or benefits or satisfaction that can offer in market for sale and it can satisfy the consumer need and wants. It can not separate from the service providers and vary person to person.
From the above definition, we get the below characteristics of a service:
• Service is intangle
• It is inseparable
• Variability and
• Perishability
They are summarized below:
• Inseparability: A major characteristics of services they are produced and consumed at the same time and can not be separated from their providers whether the providers are people or machines.
• Variablity: Another important characteristics of service is their quality may vary greatly depending on who provides them and when, where and how.
• Perishability: Since when services is produced them it needs to consume. For this reason, they can not stored for later sale or use.