Planning marketing-partnering to build

• Plannig marketing-partnering to build customer relationship.
• Marketers along cannot produce superior value for customers. Although it plays a leading role, marketers can be only a partner in attracting, keeping and growing customers. Marketers must work closely with partners in other company departments to form an effective value chain that serves the customer and the must also partner effectively with other companies in the marketing system to form a superior value delivery network. Now we discuss the concept of value chain and value delivery network.
• Partnering with other company departments: Each department can be thought of as a link in the company's value chain. Value chain is the series of departments that carry out value creating activities to design, produce, market, deliver and support a firm's product.
• Partnering with other in the marketing system: More companies today are partnering with the other members of supply chain to improve the performance of the customer value delivery network. Value delivery network is the network made up of the company, suppliers, distributors and ultimately customers who partner with each other to improve the performance of the entire system.