Individual Product Decision

Individual product decisions involve the development of a product and related decisions regarding marketing a product. The below things are related in individual product decisions.
• Product attributes decision
• Branding
• Packaging
• Labeling etc.
They are summarized in below:
• Product attributes decisions: It is the first task to define the product's benefits for developing a product. These benefits are communicated and delivered by product attribued such as quality, features, style and design.
The below factors are related with the product attributes decision.
Product Quality: Product quality is the ability of a product to perform its functions, it includes the product's overall durability, reliability, precision, case of operation and repair and other value attributes.
Product features: A can product be offered with varying features. Ve company can create higher models by adding more features. Features are a competitive tool for differentiating the company's product from competitor's products.
Product style and design: Another way to add customer value is through distinctive product style and design. Product is design is an elusive blend of form and function, quality and style, art and engineering.
• Branding: Perhaps the most distinctive skill of professional marketers is their ability to create, maintain, protect and enhance brand of their products and service. A brand is a name, term, sign, symbol or design or a combination of these that identifies the maker or seller of a product or service.
• Packaging: Packaging is the activities of designig and producing the container or wrapper for a product.
• Labeling: Labels may range from simple tags attached to products to complex graphics that are part of the package. At the very least, the label identifies the product or brand. It might also describe several things about the product who made it, where it was made, when it was made, its contents, how it is to be used and how to use it safety.