Public Relations,Major Tools,Personal Se

• THE ROLE OF THE SALE FORCE: Personal selling is the interpersonal arm of the promotion mix. Advertising consists of one-way non personal communication with target consumer group. In contrast, resonal selling involves two way personal communication between sales people and individual customer. Whether face to face by telephone, through video conferences or by other means personal selling can be more effective than advertising in more complex selling situations. Sales people can probe customers to learn more about their problems. They can adjust the marketing offer to fit the special needs of each customer and can negotiate terms of sale. They can build long term personal relationship with key decision makers.
• PERSONAL SELLING: Personal selling is an individual acting for a company by performing one or more of the following activities, prospecting, communicating, servicing and information gathering.
Personal selling means directly sale the product to the customer.
• MAJOR TOOLS OF PUBLIC RELATIONS:
• Sponsorship: Company participates in car racing, sports, cricket, boat racing or any other publication.
• Trade show: Trade show represents a great opportunity to build brand awareness, knowledge and interest.
• Club and consumer communicate: Company many arrange to build any club where consumer can enjoy and communicate with each other.
• Societal cost marketing: Company may spend money for any social welfare activities.
• Social development: Company may involve in the social development activities such as they may prepare hospital, bridge, culvert, barriers, etc.
• PUBLIC RELATIONS: Another major mass promotion tool is public relations. It makes good relations with the company's various publics by obtaining favorable publicity, building or heading off unfavorable rumors, stories and events.
Public relation departments may perform any or all of the following functions.
• Press relations
• Product publicity
• Public affairs
• Lobbying
• Counseling