Designing a customer driven marketing st

Marketing management can design a customer-driven marketing strategy.
We define marketing management is the art and science of choosing target market and building profitable relationship with them.
To design a customer driven marketing strategy a manager must considered about selecting customer to serve, choosing a value proposition and marketing strategy concepts. Marketing strategy concepts are discussed below:
• Selecting customer to serve: The company must first decide who will serve the customer and selecting segment of customer to serve well.
• Choosing a value proposition: The company also decide how it will serve targeted customer, how it will differentiate and positio in the marketplace. Value proposition is the set of benefits to deliver to customer to satisfy their needs.
• Marketing strategy concept: There are five marketing strategy concepts. They are discussed below:
i. Production Concept: The idea that customer will favor products that are available and highly affordable.
ii. Production concept: The idea that customer will favor products that offer the most in quality, performance and feature and the organization should devote its energy to making continuous product improvements.
iii. Selling Concept: The idea that customer will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.
iv. Marketing Concept: Marketing concept holds that achieving organizational goal depends no knowing the needs and wants of target market and delivering the desired satisfaction better than competitors do.
v. Societal Marketing Concept: The idea that the organization should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently than do competitors in a way that maintains or improves the customer's and societies well-being.