Marketing mix

• Marketing mix is the set of controllable tactical marketing tools- product, price, place and promotio-that the firm blends to produce the response it wants in the market.
• Marketing mix includes 4P's as the product, price, place and promotion.
Marketing mix or 4P's Are discussed one by one.
• Product: Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
• Price: Price is the amount of omen customer have to pay to obtain the product.
• Place: Place includes companies activities that make the product available to the target consumer.
• Promotion: Promotion means activities that communicate the merits of the product and persuade target customers to buy it.