Partnering to build customer relationshi

• Partnering to build customer relationship-Company wide strategic planning:
Strategic planning is the process of developing and maintaining strategic fit between the organizational goal and capabilities and its changing marketng opportunities.
It involves defining a clear company mission, setting supporting objectives, designing a sound business portfolio and co-ordinating functional strategies.
There are four steps of strategic planning. They are discussed one by one.
• Defining a market-oriented mission: A mission is a statement of the organization's purpose what it wants to accomplish in the larger environment.
Steps in strategic planning:
Defining the company mission>Setting company objectives & goals>Designing the business portfolio>Coordinating functional strategies
• Setting company objectives and goals: After defining the company mission, the company must setting the objectives and goals. Each manager should be responsible to reach ve objectives.
• Designing the business portfolio:
Business portfolio is the collection of business and products that make up the company. After setting the objectives and goals the company designs the business portfolio.
• Co-ordinating functional strategies: The last step is the co-ordination of functional strategies. After designing the business portfolio. The company must co-ordinate the functional strategies and planning the marketing.