Marketing Strategy

• Marketing strategy is the marketing logic which the business unit hopes to biggete its marketing objectives. Through market segmentation, targeting and positioning the company decide which customers it will serve and how.
• The process involve three steps as market segmentation, market targeting and marketing positioning. They are discussed below:
1. Market segmentation: Dividing a marketing into distinct groups of buyers who have distinct needs characteristics or behavior bye who might require separate products or marketing mixes.
2. Market targeting: Market targeting is the process of evaluating deci market segment attractiveness and selecting one more segments to enter.
3. Market positioning: Marketi positioning is arranging for a product to occupy a clear distinctive and desirable place relative to competing products in the minds of target customers.