Types of buying decision behavior

Buying decision behavior is divited into four types. They are discussed in below:
• Complex buying behavior: Complex buying behavior is consumer buying behavior in situations characterized by high involvement but few differences among brands.
• Dissonance-reducing behavior: Dissonance-reducing buying behavior is consumer buying behavior in situations characterised by high involvement but few perceived differences among brands.
• Habitual buying behavior: Habitual buying behavior is consumer buying behavior in situation characterized by low consumer involvement and few significant perceived differences.
• Variety-seeking buying behavior: Variety seeking buying behavior is consumer buying behavior in situation characterized by low consumer involvement but significant perceived differences.