Product Line Decision, Mix Decision

• Product Line Decision: We have looked at product strategy decisions such as branding, packaging, labeling and support service for individual products and service. But product strategy also calls for building a product line.
Product line: Product line group of products via are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outles, or fall within given price ranges.
• Product Mix Decision: An organization with several product lines has a products mix. A product mix or product assessment consists of the entire product for sale.