The New Marketing Landscape

As the world in first decade of the twenty first century dramatic changes are occurring in market place. We examine major forces that are changing the marketing landscape and changing marketing strategy. There are four major developement at the new marketing landscape. They are discussed below:
• THE NEW DIGITAL AGE: The recent technology boom has created in a new digital age. The explosive growth in computer, telecommunication, information transportation and other technologies has a major impact on the ways to bring values to the customer.
• INTERNET: Internet is a vast public web of computer network which connects users of all types all around the world to each other.
• RAPID GLOBALIZATION: As their relationship with customers and partners, marketers are also taking a fresh look in which they with the broader world around them. Many marketers are now connected globally with their customers and marketing partners.
• THE CALL FOR MORE ETHICS AND SOCIAL RESPONSIBILITY: Marketers are reexamining their relationship with social values and responsibilities. Today marketers take greater responsibilities for the social and environment impact of their action.
• THE GROWTH OF NON-PROFIT ORGANIZATION: In the past marketing has been most widely applied in the profit business section. But now, marketing has become major part of non-profit organization.
• As we are in twenty first century, a company must take a good look to the customer. They should provide an appropriate product and service to satisfy the customer.