Importance of Marketing

Paul Majur says that "Marketing is the delivery of standard of living." Marketing has no limitation in a specific area. Now it is very important matter in any country. Marketing provide the desired products to meet the need of the customer. There are many importance of marketing are discussed below:
• Provide the necessary product: Everyday marketing provides the ideas, goods, services and information's to the customer. For consuming the product is produced from the resources of nature by processing in the industry. Marketing plays a vital sold to provide the product from producer to customer.
• Formation of economic structure: To form a economic structure in any country marketing is necessary. In Bangladesh, marketing plays a vital role. The raw materials are produced in village. But the goods are consuming in Dhaka City. So, it is possible only for marketing.
• Invention of Product: In developed or developing countries, after collecting the resource from the nature and by processing we get new product. So for this marketing is necessary.
• Facialitating Finance: In Bangladesh the present economic condition is created from the marketing. Goods are produced for consumer, but if marketing can not provide the goods to the customer, them the economic condition will be damaged.
• Helps to Continue Production: For continuing the production marketing is necessary. Because, marketing provide the product to the customer and also identify the need of the customer.
• Economical Stability: For economical stability marketing is necessary. Because to stable in economy marketing has to know about supplier, customer and do the desired activities. Marketing provide information about the product to supplier and customer.
• Provide Employment: There are many middlemen, bank, insurance, company, transportation, warehousing and other activities are created for marketing. As a result many people are engaged in these institution. For employment marketing is necessary.
• Delivery of standard of living: Without skillful marketing, much production is not possible. Without much production, the unit cost is high and decrease much consumption. As a result, the standard of living is decreased. Marketing provide product at a reasonable price and increase of living.
• Ensure Perfect Commercial Environment: To ensure perfect commercial environment marketing is necessary. To sell the much product, marketer must have to compete. For this, export selling institution, advertising institution and warehousing are required.
• From the discussion we can say that above these are the importance of marketing.